Jack Craig has a diverse range of work experience in sports, marketing, and talent management. Their most recent position is as a Channel Engagement Manager at ClearCompany Talent Management Software, where they started in December 2022. Prior to that, they worked as an Associate Client Manager at Clarus Commerce from July to October 2022.
Jack has a strong background in sports marketing and event management. Jack served as the Game Presentation Manager for the New England Patriots & Revolution at Kraft Sports + Entertainment from January 2020 to August 2021. In this role, they oversaw the production of games, directed on-field presentations, halftime programming, and managed in-stadium digital content and sponsor integration.
Before that, Jack worked as a Marketing, Sponsorship, & Events Manager for the Boston Cannons lacrosse team from March 2019 to January 2020. Jack was responsible for directing content creation, improving branding, and coordinating game-day environments to drive brand awareness. Jack also assisted with fulfillment, activation, and proposals for corporate partnerships.
Jack has also held positions with the Detroit Lions, where they worked as a Marketing Event Manager for special events and game-day promotional activities. Jack managed budgets, logistics, and execution for Lions Special Events, supervised game-day staff, and implemented NFL and team initiatives.
In the past, Jack has worked in podcasting as the Creator, Producer, and Host of The Yips Podcast. Jack also gained experience in nonprofit consulting as a Program Associate at AchieveMission, where they provided consulting, coaching, and training services to nonprofits and foundations.
Earlier in their career, Jack worked in sports marketing and promotions for the San Jose Sharks and the New Orleans Zephyrs. Jack held roles such as Event Presentation Manager for the Sharks, where they managed fan entertainment, sponsorship elements, and fulfilled sponsorship assets. At the Zephyrs, they served as the Director of Promotions and Merchandise, responsible for planning and executing game-day promotions and managing game-day staff.
Jack's career also includes a brief role as an Office Manager at the College Sport Research Institute, where they oversaw daily operations and supervised research at the University of North Carolina.
Overall, Jack Craig's work experience demonstrates their expertise in sports marketing, event management, talent management, and nonprofit consulting.
Jack Craig completed their high school education at C.E. Jordan High School from 2000 to 2004. Jack then went on to attend Appalachian State University from 2004 to 2008, where they obtained a Bachelor of Science in Business Administration (BSBA) degree with a focus on Marketing.
In addition to their formal education, Jack has acquired various certifications. In December 2016, they obtained the "Inbound" certification from HubSpot. Later, in July 2019, they completed the "Sports Industry Essentials" program offered by Columbia University in the City of New York.
More recently, Jack has pursued several online certifications. In October 2021, they completed "COVID-19 Contact Tracing" from The Johns Hopkins University. In May 2022, they acquired the "Foundations of User Experience (UX) Design" certification through Grow with Google on Coursera. Furthermore, Jack obtained multiple certifications related to data privacy and cybersecurity, such as "Basics of GDPR," "CCPA for Employees," "CPRA Changes to California Consumer Privacy Act," "Cybersecurity Toolkit," "Data Classification and Breach Prevention," "Data Privacy Basics," and "PCI Simplified" from KnowBe4, all attained in July 2022.
In 2023, Jack obtained several certifications related to business leadership, sales, and remote working. In February, they acquired the "Business Leadership, Social Change, and Movements" certification from LinkedIn, along with the "One-Minute Habits for Hybrid and Remote Working Success" certification. Additionally, in April, they obtained the "Sandler Sales Bronze Certification" from Sandler. Finally, in November 2022, they attained the "Certified Key Account Manager" certification from Kapta - Key Account Management Platform.
December, 2022 - present