Alyson Ambrookian

Director, Partnership Marketing & Activation at Cleveland Cavaliers

Alyson Ambrookian has a diverse work experience in partnership marketing and activation. Alyson started their career in 2012 as a Marketing Liaison at the Wisconsin Alumni Association. In 2013, they worked as a Madison Mini Marathon Intern at Vision Event Management. Alyson then interned as a Marketing Intern at ESPN Madison in 2012.

In 2014, Alyson joined the Wisconsin Institute for Discovery as an Event Coordinator Intern before moving on to Milwaukee Bucks Inc. Here, they held various roles including Business Strategy and Activation Specialist, Senior Coordinator of Business Strategy and Activation, and eventually became a Manager of Business Strategy and Activation. During their time at Milwaukee Bucks Inc., they managed sponsor accounts, activated partnerships across different industries, and supported the Corporate Sales team.

Alyson also had experience with the Milwaukee Bucks, where they worked as a Manager of Partner Strategy and Management. In this role, they oversaw partnerships in hospitality, events, media, signage, and in-arena promotions. Alyson provided exceptional client service and access to sports and entertainment properties.

Currently, Alyson Ambrookian is employed at the Cleveland Cavaliers as a Director of Partnership Marketing. Alyson leads a team of three and oversees strategic and integrated partnerships with a focus on long-term relationship building and customer service.

Throughout their career, Alyson has demonstrated strong leadership skills, innovation, and the ability to drive impactful results.

Alyson Ambrookian completed their Bachelor of Business Administration (BBA) degree in Marketing from the University of Wisconsin-Madison - School of Business in the years 2010 to 2014. Alyson then pursued a Business Management Certificate in Business Administration and Management, General from the University of Wisconsin-Madison in the year 2018 to 2019.

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Timeline

  • Director, Partnership Marketing & Activation

    June, 2023 - present

  • Director Partnership Marketing

    September, 2021

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