Sally Andrews

Sally Andrews is Vice President of Strategic Communications & Public Affairs at CLIA. In this role, she leads the development and implementation of strategies for internal and external stakeholder communications, industry engagement, media relations, issues and crisis management, channel optimization (owned and third-party), content and messaging development, executive communications, social media, public affairs, and reputation-related event strategies.

Andrews also serves as a liaison with influencer organizations and grassroots champions, collaborating with CLIA government affairs on their efforts with the Executive and Legislative branches.

In addition, Andrews leads the strategic efforts of CLIA’s 501(c)(3), the Cruise Industry Charitable Foundation (CICF).

Andrews’ primary focus is on North America, while also providing support for CLIA’s global efforts.

Before joining CLIA in February 2023, Andrews spent more than 16 years in leadership positions at Holland America Line, with her last role as Senior Vice President and Chief Communications Officer. During her tenure, she oversaw public relations, global media relations, corporate and internal communications, community relations, social responsibility, reputation and crisis management, social media, partnerships, events, and marketing communications.

Andrews has also held leadership positions in other industries including technology, financial services, telecommunications, insurance, and at agencies overseeing Fortune 500 accounts. She has led the development of many award-winning campaigns and high-profile initiatives for consumer and business audiences.

Andrews holds a Bachelor of Arts in Communications from the University of Washington and will be based in Seattle, Washington.