Lila Troncoso

Lila Troncoso's work experience includes various roles in the banking and financial industry. Lila started their career as an Operator Customer Service at the Industrial and Commercial Bank of China in 2007. Lila then worked as a Representative of Customer Service at the bank's headquarters, where they provided personalized assistance to premium banking clients and handled various banking operations.

In 2013, Lila moved up to become a Marketing - Product Analyst for Credit and Debit Cards at the same bank. Lila was responsible for managing the Visa and MasterCard brands, analyzing the lifecycle of credit and debit cards, and developing financial marketing campaigns. Lila also played a role in designing and analyzing promotional campaigns, evaluating budgets, and executing customer-focused actions.

After their tenure at the Industrial and Commercial Bank of China, Lila joined Banco Columbia S.A. in 2015. Here, they held multiple roles, including Senior Product Analyst for Credit Cards, where they managed the profitability of the brands Visa and MasterCard. Furthermore, they negotiated commercial agreements for partnerships, implemented a comprehensive customer retention plan, and served as a correspondent for internal communications.

In 2018, Lila joined Banco Supervielle as the Head of Payment Methods - Product Owner. In this position, they prioritized functions and products based on their commercial, strategic, and customer value. Lila was responsible for the development, planning, and execution of the product strategy for credit and debit cards.

In 2021, Lila became a Partnerships Leader at Ualá. Here, they planned the commercial strategy and managed the budget focused on revenue growth. Lila generated strategic partnership agreements to expand Ualá's ecosystem, utilizing actions of upselling and cross-selling across different product lines. Additionally, they led a sales team consisting of four executives.

In 2020, Lila was the owner of a company called Compinche Blends. Currently, they hold the position of Partnerships Manager at clicOH, starting from 2022.

Overall, Lila Troncoso has built significant expertise in partnership management, product strategy, commercial planning, customer retention, and financial marketing throughout their career in the banking and financial industry.

Lila Troncoso has a diverse education history with a focus on communication, marketing, and project management. Lila started their education journey at Ana Maria Janer, where they pursued a Bachelor's degree with a concentration in Communication Science from 2001 to 2005. Later, they attended the University of Buenos Aires from 2006 to 2014, earning their Licentiate degree in Social Communication Sciences with a specialization in Public Opinion and Advertising.

In 2018, Lila pursued further education in marketing and project management. Lila completed a Postgraduate degree in Strategic Marketing Direction at UADE and a Project Manager program at the University of Buenos Aires. Continuing their interest in marketing, Lila attended the Universidad Austral, Buenos Aires in 2020 for an Especialización in Digital Marketing and later enrolled in a Digital Marketing program at Coderhouse in 2021.

Throughout their education history, Lila Troncoso has shown a commitment to acquiring knowledge and skills in the fields of communication, marketing, and project management.