Dave Smith has over 24 years of experience in marketing, with a significant focus on the European market. From January 2008 to October 2023, Dave served as the Head of Marketing EU at Clif Bar & Company, overseeing marketing strategies for the brand in Europe. Prior to this role, Dave was the UK Market Manager, responsible for all aspects of Clif Bar's presence in the UK, and initially held the position of Field Marketing Manager, where the development of the Field Marketing Strategy coincided with Clif Bar's entry into the UK market. Earlier in the career, Dave worked as a Director at The Red Agency from March 1999 to January 2008, specializing in field marketing.
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