Pedro Strada

Pedro Strada currently serves as the Director of Sales Strategy at Kinder's Premium Quality Seasonings & Sauces, starting in March 2024, where the focus is on leading sales strategy and planning. Prior to this role, Pedro Strada held various positions at Clif Bar & Company from August 2017 to February 2024, including Sr. Manager of Sales Operations & Planning, where responsibilities encompassed the development and implementation of sales strategies and oversight of KPI tracking. Pedro also directed sales and business development at Clif’s Innovation Incubator, successfully launching CLIF PET and forging an exclusive partnership with Petco. Earlier roles at Nestlé spanned from Customer & Category Sales Development Manager to Business Development Manager, accumulating extensive experience in customer marketing and strategic sales initiatives. Pedro Strada earned a Bachelor of Science in Marketing & International Business from USC Marshall School of Business and participated in an International Exchange Program at the University of Melbourne.