Travis Ketchum

Travis Ketchum is a professional with extensive experience in category leadership and sales management. As the Category Leadership Manager at Clif Bar & Company since May 2017, Travis supports the Sales team by utilizing various data tools to create data-driven sales strategies aimed at category growth. Prior to this role, Travis worked at Acosta Sales & Marketing from October 2012 to May 2017, where responsibilities included managing clients for a 1,100 store chain and representing brands with significant retail sales. Travis also has experience as a Customer Advisor, creating reports and leveraging data for major clients. Education includes a Master’s Degree and a BSBA from Appalachian State University.