Demand Generation Manager

ClinCapture is a software company that facilitates clinical trials in biotech. 

Responsibilities: 

• Plan, execute and manage digital advertising campaigns across various platforms such as Google Ads, Bing Ads, LinkedIn, Facebook, and YouTube

• Develop and implement strategies to drive traffic and increase conversions on the ClinCapture website

• Collaborate with cross-functional teams to ensure the success of digital marketing initiatives relative to overall sales goals

• Analyze and interpret campaign data and make data-driven decisions to optimize performance

• Stay current with industry trends and emerging technologies and incorporate them into the digital marketing mix

• Manage the budget and ROI of digital marketing campaigns

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, or a related field
• 3+ years of experience in demand generation, with a focus on paid search and social media advertising
• Strong knowledge of Google Ads including the creation and management of campaigns, keyword research, and optimization
• Experience with paid social advertising on LinkedIn, Facebook, and Youtube
• Knowledge of SEO best practices is a plus

Hours:

• Monday to Friday
• Work Location: In-person in South Beach