Borja Domínguez Miguel

Borja Domínguez Miguel is a seasoned professional with extensive experience in digital marketing and CRM strategies across various industries, including healthcare and real estate. Currently serving as Responsable CRM y Proyectos Digitales at Clínica Baviera, Borja is responsible for the digital strategy and the implementation of Salesforce and Marketing Cloud across several countries. Previous roles include Chief Marketing Officer at Chapnik & Giesen, Chief Digital Officer at Aliseda Inmobiliaria, and Head of Acquisition at HousellCom, where Borja focused on performance-oriented marketing strategies and digital transformation. Academic qualifications include a degree in Marketing and Business Management from ESIC Business & Marketing School and specialized training in web analytics and CRM.