Gerardo Sánchez Basurto

Gerardo Sánchez Basurto has extensive work experience in various roles and industries. Gerardo is currently the Shopper Marketing and Operative Manager at Clip, where they lead a team and is responsible for creating strategies to make Clip a relevant brand. Gerardo has successfully generated a business case and implemented visibility solutions that increased sales by 32% during high season.

Prior to their role at Clip, Gerardo held the position of National Shopper Marketing at Ferrero. Gerardo led a team and developed shopper experience strategies to maximize brand performance and achieve company objectives. Gerardo successfully created an e-commerce platform for Ferrero de México, representing 3% of total sales. Additionally, they led the strategy for introducing new brands to the Mexican market, which became the spearhead of innovation in the company.

Before Ferrero, Gerardo worked as Customer Marketing at ACH Foods México®, where they developed commercial strategies and led a team to win the point of sales battle and increase market share. Their proposals for improving the shopping experience earned recognition from Walmart.

Gerardo also has experience as a Key Account Team Leader at Bonafont, where they were responsible for generating the strategy for the C-stores and Pharma channels. Gerardo successfully negotiated price increases with OXXO.

Gerardo's earlier experience includes roles at Jugos del Valle (Empresa del Sistema Coca-Cola), The Coca-Cola Company, and PepsiCo, where they held managerial roles in sales, trade marketing, and category management.

Overall, Gerardo Sánchez Basurto has a proven track record of leadership, strategy development, and achieving results in shopper marketing, sales, and category management across various industries.

Gerardo Sánchez Basurto attended the Universidad Tecnológica de México, but no specific information regarding the start and end dates, degree obtained, or field of study was provided.