Yolanda Zerecero Garduño

Yolanda Zerecero Garduño has a diverse work experience in trade marketing, category management, and sales operations. Yolanda is currently working at Clip as a Senior Trade Marketing Manager. Prior to that, they worked at SC Johnson as a Senior Category Management & Sales Operations Manager. In this role, they were responsible for consolidating and professionalizing various areas within the company, managing a team of over 20 people. Yolanda also played a key role in positioning SC Johnson as a top supplier and transforming Category Management into a strategic partner for decision-making.

Before joining SC Johnson, Yolanda worked at Johnson & Johnson as a National Category Management & Shopper Insights Manager. During their time there, they developed and professionalized the Category Management area, implementing processes for main categories and top retailers.

Yolanda also had experience at Bonafont, where they worked as a National Category Management & Shopper Insights Manager, and at Colgate-Palmolive, where they served as a Category Management Manager for the Walmart Team. In both roles, they implemented strategies to increase visibility and sales for their respective categories.

Earlier in their career, Yolanda worked at ACH Foods México and Wyeth Consumer Healthcare, where they held roles in trade marketing and category management.

Overall, Yolanda Zerecero Garduño has a wealth of experience in trade marketing and category management, with a strong track record of driving business growth and strategic decision-making.

Yolanda Zerecero Garduño pursued their higher education with the Tecnológico de Monterrey. From 1996 to 2001, they obtained a Bachelor's degree in Industrial and System Engineering. Later, they furthered their educational qualifications by earning a Master's degree in Marketing from Tecnológico de Monterrey, which they completed between 2007 and 2010. In addition to their formal education, Yolanda Zerecero Garduño also obtained a certification in E-commerce Activation Program - ECOM from ISDI in August 2021.