Daniela Guzmán

Daniela Guzmán has a diverse work experience in the field of digital marketing. Daniela started their career at Collection Management Group as a Administrative Intern from June 2012 to February 2014. Daniela then worked at Museo Interactivo de Economía as an Assistant for Educational Forum from August 2015 to January 2016.

Daniela joined Nuxiba as a Marketing Analyst in March 2016 and stayed there until July 2018. During their time at Nuxiba, they designed and implemented customer journeys, followed up on inbound campaigns, and defined target audiences for branding and conversion purposes.

After Nuxiba, Daniela worked at Ábargon as an SEO/SEM Tactical from July 2018 to December 2019, where they created and executed digital marketing strategies and managed campaigns on various platforms including Google AdWords, Google Display, and social media channels.

From December 2019 to July 2021, Daniela served as a SEM/Social Leads Specialist at Clip. In this role, they demonstrated a deep understanding of paid channel strategies, managed content per channel, and tracked AB tests and online KPIs.

Later, Daniela became a Jr Lead Generation Manager at Clip from July 2021 to May 2022. Daniela developed scalable processes for lead generation, analyzed leads data to improve quality, and monitored and optimized lead generation programs for increased productivity and efficiency.

Currently, Daniela works at Clip as a Leads Manager since May 2022. Daniela'sresponsibilities include creating and implementing online marketing strategies and analyzing their effectiveness in increasing online results. Daniela also focuses on automating business processes, identifying key performance indicators for sales, and coordinating with various teams to achieve sales and marketing goals.

Daniela Guzmán's education history begins in 2011 when they enrolled at Instituto Politécnico Nacional. Daniela pursued a degree in Licenciatura en Administración Industrial with a specialization in Mercadotecnia, which they completed in 2015.

In 2018, Daniela obtained several certifications to enhance their digital marketing skills. Daniela achieved the Google Ads Fundamentals certification in November 2018, followed by the Google Analytics Individual Qualification certification in September 2018. Additionally, they obtained the Inbound Certified credential from HubSpot Academy in August 2018.

In 2019, Daniela earned the Google Ads Search Certification from Google in April. This certification further strengthened their expertise in digital advertising.

Most recently, in 2022, Daniela attended Tecnológico de Monterrey to pursue a Customer Intelligence program focused on business intelligence. However, the duration of this program is not specified.

Aside from their formal education, Daniela also completed a Marketing Digital course through Google Activate and an Advanced Microsoft Excel course at Instituto Politécnico Nacional. The specific months and years of completion for these certifications are not provided.