Kirsten Willem

Kirsten Willem is an experienced communications professional with a robust background in media and public relations. Currently serving as the Communications Director at Club Brugge since December 2011, Kirsten leads Club Media House, managing a team of 12 specialists in various communication fields. Previous roles include Head of Communication and Media Relations, where Kirsten was responsible for content planning and branding, and Conversation Manager, focusing on rebranding initiatives. Earlier experience includes positions as a Communication Project Officer at Stad Brugge, and an Innovation Coach at Innovatiecentrum West-Vlaanderen. Kirsten also completed a traineeship in Syndications and Debt Placement at KBC Bank. Educational qualifications include a Master’s degree in Communication Sciences from Ghent University and a Bachelor’s degree in Communication Management from Arteveldehogeschool, both earned with honors.