Emilio Herrera

Emilio Herrera Reyes has extensive experience in marketing, communication, and commercial roles within the sports industry. With a background in strategic marketing communications and a focus on digital marketing, Emilio has held various leadership positions at Club de Futbol Monterrey Rayados, where Emilio has been instrumental in brand development and strategic projects. Emilio's experience also includes founding and leading Alianza UAFC, the first fan-driven team in Mexico, as well as developing membership systems and leading commercial initiatives at various other organizations. Emilio's expertise in sports marketing and brand activation is further complemented by their academic background, including a Master's Degree in Audiovisual Media Production.