Melina Valaythen

Melina Valaythen has a comprehensive background in digital marketing and strategy. Melina Valaythen, began their career at MPF Concept, where they held various positions, including Chef de Publicité and Responsable Grands Comptes, and gained experience in account management and marketing planning. Melina Valaythen, then became an entrepreneur, focusing on magazine development and advising on visual identity and editorial guidelines. Following this, Melina joined Groupe Le Progrès - Publiprint as Chef de Publicité, managing communication projects and overseeing press campaigns. Melina Valaythen, further expanded their expertise at Premium Media Régie, where they were responsible for managing advertising campaigns for professional clients and coordinating media plans. At Semji (ex Reputation VIP), Melina worked as a Client Partner and Expert in E-Reputation, SEO, Marketing Strategy, and Digital Strategy. In this role, they guided and advised brands on image management and converting prospects into customers. Their experience continued at Koredge, where they served as a Digital Marketing Manager, specializing in SEO, paid advertising, social media, content marketing, and social selling. Currently, Melina is working at Club Employés as a Digital Marketing Manager, with a focus on lead acquisition and inbound marketing strategies, including SEO, SEA, content marketing, SMO, and events. Throughout their career, Melina has consistently aimed to optimize digital strategies, increase web traffic, and improve conversion rates for brands.

Melina Valaythen has a diverse education background that spans several years. In 2000, they attended Université Lumière Lyon 2 and completed a Bachelor's degree in Modern Literature, specializing in Lettres Modernes. Following their undergraduate studies, in 2004, they pursued further education at IEFT - Tourism Management School, where they obtained a Diploma in Tourism, focusing on Tourism Management. Later, in 2013, Melina Valaythen enrolled at Greta Tertiaire de Lyon and obtained a Certificate in Digital Communication and Media/Multimedia.