CMO Consulting Group
Michelle Evans possesses extensive experience in media and marketing, currently serving as Chief Media Mermaid at HEA Services LLC since August 2013, where innovative strategies are developed for diverse clients. In addition, Michelle holds the role of Director of Partnerships at Jewelry Television and is a Partner at CMO Consulting Group, both since 2013 and 2022 respectively. Previous positions include Chief Marketing Officer at Watauga Group, Director of Media at Ruby Tuesday, and VP Client Partner at Engauge. Michelle's career is marked by a strong foundation in strategic media planning, client relationship management, and team leadership across various agencies, underscoring expertise in maximizing business results for clients. Michelle earned a Bachelor of Arts in Communications with a focus on Advertising and Marketing from the University of South Carolina Upstate.
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CMO Consulting Group
CMO Consulting Group is a dynamic brand and marketing consulting firm, founded in 2009. We are passionate about helping our Fortune 500 clients, build powerful brands, solve their toughest marketing challenges, and achieve their short and long-term business goals. BRAND DIFFERENTIATION Our deep experience across many industries supports our conviction that brands should be a cornerstone of a winning business strategy and that brand strength plays a vital role in long-term company performance. We help companies rejuvenate tired brands, maximize the value of existing brand assets, and create new brands for new segments and markets. MARKETING PERFORMANCE Marketing tools and tactics may vary by industry, but the essential focus is the same – to drive growth, help accomplish short and long-term business goals and deliver an attractive return on investment. We help companies deliver improved marketing results by auditing past performance, identifying key consumer and competitive dynamics, and partnering to address the most important opportunities. INNOVATION We believe that innovation is the lifeblood of future growth and shareholder value. A company that fails to innovate – responding to market trends, recognizing and taking advantage of evolving consumer needs and successfully addressing competitive threats – runs the risk of quickly becoming redundant. We help companies sharpen innovation strategies and rapidly deliver successful new products and services to the market.