Craig Allison

Craig Allison is a seasoned professional with extensive experience in vendor and account management across the IT and consumer electronics sectors. Currently serving as a Senior Vendor Manager at CMS Distribution since May 2022, Craig leads strategic initiatives to drive growth for key brands through partnerships and service agent onboarding. Previously, as a National Account Manager at Nimans, Craig managed major UK and European retailers to enhance revenue and margins while fostering relationships between retailers and vendors. Prior roles include Business Manager at CCS Media Limited, Senior National Account Manager at IT Industries, and Account Manager at A One Distribution and Rapid IT Distribution. Craig holds a degree from Lancaster University and completed studies at Clitheroe Grammar 6th Form College.