Arno du Plessis

Arno Du Plessis serves as the Head of Ag Product Support and Brand Services at CNH Industrial since June 2021, overseeing the operations of CaseIH Agricultural, Case Construction, New Holland Agricultural, and New Holland Construction equipment in Southern Africa. With extensive experience in sales and marketing, Arno previously held the position of Head of Tactical Marketing and Portfolio at Northmec from July 1998 to June 2021, and also acted as National Sales Manager, managing sales for agricultural imported equipment across South Africa, Namibia, Botswana, and Zimbabwe. Additional roles at Northmec include National Product Manager for CaseIH, Regional Sales Manager, and Branch Manager. Arno's educational background includes an International Diploma in Sales and Marketing Management from the Academy of York and a Diploma in Internal Auditing from Technicon Pretoria.