Sidsel Nørgaard-Larsen

Sidsel Nørgaard-Larsen is a communications and PR expert with a strong background in the music and creative industries. Currently serving as Head of Group Communications & PR at NoA - The North Alliance, Nørgaard-Larsen specializes in customer-driven growth strategies. At &Co., also part of The North Alliance, Nørgaard-Larsen holds the position of Head of People, PR & Process, contributing to business growth through creativity. Previous roles include Project Manager at Sony Music Entertainment, where brand partnerships were a focal point, and External Examiner for the Music Management program at Rytmisk Musikkonservatorium. Nørgaard-Larsen holds an MBA in Management of Creative Business Processes from Baruch College, as well as a master's degree in the same field from Copenhagen Business School, and a bachelor's degree in Music Management from Rytmisk Musikkonservatorium.