Carolina Messias

Carolina Messias holds significant experience in customer relationship management and marketing, currently serving as the Coordenadora de Fidelidade e Retenção at Cobasi since August 2021. In this role, Carolina leads a team focused on enhancing customer experience and satisfaction through loyalty strategies and engagement initiatives. Prior experience includes a tenure at Leroy Merlin from March 2014 to August 2021, where responsibilities encompassed the commercial strategy and analytics of loyalty programs, product analysis, and supplier negotiations. Carolina's educational background includes an MBA in Consumer Sciences applied to marketing from ESPM, complemented by a Bachelor's degree in Advertising and various specialized courses in marketing and trade marketing.