Kaue Gustavo Reis

Kaue Gustavo Reis is a seasoned CRM professional with extensive experience in strategic planning and consumer behavior analysis. Currently serving as a Coordenador de CRM at Cobasi since January 2022, Kaue previously held roles such as Senior CRM Analyst at Hotmart and CRM Analyst at Nestlé Nespresso SA, where responsibilities included developing customer journeys, implementing omnichannel campaigns, and conducting data analysis using SQL and SPSS. Kaue has also worked at Grupo Boticário and Cencosud S.A. as a CRM Analyst, focusing on customer segmentation and campaign effectiveness, and began a career in BI with WROI. Kaue holds an MBA in Marketing from USP and a Bachelor's degree in Statistics from Universidade Estadual Paulista.