Hazel Nicolson

Hazel Nicolson currently serves as Associate Director of Insights at Coca-Cola European Partners since October 2018, previously holding the position of Head of Insights. Prior to this role, Hazel was with Britvic Soft Drinks for nearly eight years, where responsibilities included Head of Grocery Category Management and Senior Category Strategy Manager, leading key teams and developing category strategies for growth. Hazel's career began at Manor Bakeries and extended to roles at Coca-Cola Enterprises, Cobra Beer, and Cadbury UK, showcasing expertise in marketing, category management, and trade marketing across various sectors. Educational qualifications include a Postgraduate Diploma in Marketing from CIM and a BA in Geography from Durham University.