Matthieu Willems

Matthieu Willems is a seasoned professional with extensive experience in commercial equipment strategy and digital marketing. Currently serving as Senior Manager of Commercial Equipment Strategy at Coca-Cola Europacific Partners since May 2017, Matthieu has been instrumental in enhancing digital capabilities to optimize the path to purchase for shoppers. Prior to this role, Matthieu played a key role at Coca-Cola Enterprises from March 2010 to March 2017, where responsibilities included managing customer service initiatives and ensuring SKU availability, as well as leading the planning department for Cold Drink Equipment movements in the BENELUX region. Matthieu holds a Bachelor's degree in Marketing from EPHEC, obtained between 2004 and 2007.