Silvia Martinez

Silvia Martinez is an accomplished professional with extensive experience in commercial development and sales within the beverage industry. Currently serving as Vice President of Commercial Development at Coca-Cola Europacific Partners since December 2017, Silvia has previously held various leadership roles, including Directora de Ventas Area Este and Modern Trade Associate Director for the East Area. Prior experience includes serving as Jefe Nacional Grandes Cuentas Alimentación at Damm and holding multiple positions at Bacardi, such as Trade Marketing Manager and National Key Account Manager. Silvia began their career at COBEGA as Regional Account Manager. Educational qualifications include degrees from IESE Business School, London Business School, ISDI, and Universitat Pompeu Fabra, with a strong focus on finance and business administration.