Berenice Vidal Perez has extensive experience in procurement and marketing roles at companies such as Coca-Cola FEMSA, Productos Rich S.A. de C.V., Samsung Electronics, and Eastman Kodak. Berenice has led various transformation and strategic initiatives, negotiated with global suppliers, and developed marketing strategies for different channels and products. Berenice holds a degree in Strategic Marketing in Business and a Bachelor's degree in Commercial Relations.
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