Luiz Fernando Carvalho de Mattos

Luiz Fernando Carvalho de Mattos is an experienced marketing professional with a robust background in the beverage industry. Since November 2019, Luiz has served as Diretor de Marketing at Coca-Cola FEMSA, overseeing market volumes, pricing strategies, promotional activities, and budget control. Prior to this role, Luiz was the Diretor de Serviço a Vendas at the same company, where responsibilities included planning customer service models and managing trade marketing activities. Luiz also held the position of Diretor de Marketing e Desenvolvimento de Negócios at Vonpar S/A, where significant projects included the Coca-Cola initiatives for major events such as the 2014 World Cup. Earlier career roles include Diretor Regional de Vendas e Distribuição at Cervejarias Kaiser and Gerente de Trade Marketing at Ambev. Luiz holds a postgraduate degree in Gestão Empresarial from Fundação Dom Cabral, a postgraduate in Marketing from Escola Superior de Propaganda e Marketing, and a bachelor's degree in Comunicação Social from Faculdade Hélio Alonso.