Nuria Varela has extensive experience in the beverage industry, currently serving as Directora de Operaciones at Coca-Cola FEMSA since March 2007, where previous roles include Director de Marketing and Gerente de Marketing among others. Responsibilities encompass leadership in Commercial Development, Sales Processes, and Sales Information. Varela has managed various product categories, including Waters and Carbonated Drinks, focusing on marketing plans, market analysis, and budget management. Prior to Coca-Cola, Varela worked at Philip Morris International as an Analista Contable and Analista de Crédito Financiero. Varela holds an MBA from Pontificia Universidad Católica Argentina and completed postgraduate courses in Business Intelligence and Strategic Planning.
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