Coca-Cola Peninsula Beverages (Pty) Ltd
Priscilla Urquhart has a diverse work experience in public affairs, communications, and sustainability. Priscilla served as the Head of Public Affairs, Communications and Sustainability at Coca-Cola Peninsula Beverages, where they managed corporate communications, reputation management, and corporate social investment. Prior to that, they worked as the Head of Communications at Wonga.com, overseeing public relations, media messaging, and brand reputation management. Priscilla also worked as the PR and Media Manager at Cape Town Design NPC and as a Communications and Media Consultant in their own business. Earlier in their career, they held significant positions such as Corporate and Brand PR Manager at Brandhouse Beverages and Account Director at FTI Consulting Strategic Communications. Priscilla started their career in journalism as a Journalist at Independent Newspapers and later served as an Assistant Editor at Media24. Priscilla has extensive experience in various industries, including retail, FMCG, financial services, tourism, entertainment, and lifestyle.
Priscilla Urquhart attended Apollo Secondary from 1984 to 1989, where they completed their high school education. Priscilla then enrolled at Durban University of Technology from 1992 to 1994 and obtained a National Diploma in Journalism.
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Coca-Cola Peninsula Beverages (Pty) Ltd
Coca-Cola Peninsula Beverages (CCPB) is the local bottler and distributor for The Coca-Cola Company (TCCC) in the Western - and Northern Cape. We are a thriving, growing company that delivers outstanding products made by amazing people. CCPB has been in business for 80 years, having first opened for business in 1940. Our state-of-the-art bottling facility is based in the greater Cape Town Metropolitan area, with distribution centres in Athlone, Worcester and Koelbly. We have steadily increased our customer base, innovated new systems and world-class manufacturing practices across the group, and boosted our people count to more than 1350. Our products and brands include Coca-Cola, Sprite, Fanta, Stoney, Appletiser, Powerade, Bonaqua, PowerPlay, and Monster amongst others. We work on a set of management systems that provide guidelines to ensure that the Safety, Health, Environment & Quality standards are maintained by conforming to Coca-Cola regulations, SABS, as well as required legislation. In South Africa, we find ourselves in a competitive environment that is filled with opportunities and challenges. The company faced a pivotal point with the announcement of a proposed tax on Sugar-Sweetened Drinks (SSDs) in 2016. This prompted a revitalisation of the business and the brand propositioning for its products. In so doing CCPB, has helped to set the benchmark as market leaders for the local beverage industry. As a Coca-Cola bottler, Coca-Cola Peninsula Beverages subscribes to the sustainability framework that is known in the Coca-Cola system as ‘Me, We, World’. This is our shared vision for how we work together to create social value and make a positive difference for the customers and communities we serve. Furthermore, Coca-Cola Peninsula Beverages is committed to producing and selling our products in a responsible way to be a part of a sustainable future in our environment and community.