Michael Garcia

Michael Garcia is an experienced sales professional with a strong background in beverage and spirits marketing. Currently serving as a Sales Execution Manager at Coca-Cola Southwest Beverages since April 2021, Michael previously held various managerial roles at Pernod Ricard, including Region Manager Multicultural Texas, where remarkable sales growth was achieved in key markets. Michael also demonstrated leadership as Region Manager SETX, Retail Market Manager, and On Premise District Manager, driving brand awareness and revenue through strategic initiatives. Earlier experience at Republic National Distributing Company as an On-Premise Area Manager involved overseeing a competitive territory, managing relationships with numerous venues. Michael's educational background includes studies in Business/Corporate Communications at The University of Texas-Pan American.