Catherine Gellatly

Catherine Gellatly is a Senior Experience Strategist at Code and Theory since September 2020, where responsibilities include establishing product vision and translating it into design requirements while supporting project teams through all phases of product development. Prior experience includes roles as Experience Strategist and Junior Experience Strategist at lululemon, where management of product movement and team leadership were key. Gellatly also served as a Design Fellow at Sylvain Labs, Inc., and as an Experience Strategy Intern at Code and Theory. Additional roles include coaching at Wilson High School Crew, various internships, and front desk coordination at Virginia Commonwealth University. Gellatly holds a Master's degree in Experience Design and a Bachelor of Fine Arts in Craft and Material Studies from Virginia Commonwealth University.