Jennifer Aaker

Jennifer Aaker brings to Codexis her unique expertise that helps companies and leaders build cultures that harness purpose, story and technologies, and facilitates improved implementation of novel strategies that enhance growth and societal impact. She is the General Atlantic Professor at the Stanford Graduate School of Business, and a leading behavioral scientist, scholar, and best-selling author. Dr. Aaker joined the faculty of Stanford University in 2005, where she currently teaches classes. Dr. Aaker also serves as a director and advisor to a range of companies and foundations where she helps leadership teams on digital transformation, global brand building, and embracing a new type of leadership for the innovation economy. Dr. Aaker previously was a professor at the UCLA Anderson School of Management, where she conducted research that resulted in her seminal paper, Dimensions of Brand Personality. She holds a Ph.D. in marketing from the Stanford Graduate School of Business and a BA in psychology from the University of California, Berkeley.