Diana Carolina Vesga Reyes

Diana Carolina Vesga Reyes is an experienced marketing and business leader with a strong background in the automotive and logistics sectors, currently serving as the Directora Nacional de Mercadeo at Coéxito since April 2021. In this role, Diana Carolina is responsible for the national marketing strategy for lubricants and motorcycle parts across various distribution channels, overseeing market research, pricing, product development, and trade marketing. Previously, Diana Carolina held several key positions at Hero MotoCorp, including Gerente Unidad de Negocios Repuestos and Jefe de Repuestos, where responsibilities included strategic planning for aftermarket products and managing logistics operations. Earlier roles also encompass managerial positions in purchasing and operations at Fanalca S.A and logistics management at UT Comercializadora Integral S.A.S. Diana Carolina holds a Master's degree in Business Administration from Universidad ICESI and a Master's in Industrial Engineering with a focus on Supply Chain Management from Universidad del Valle, among other educational qualifications.