Kent Packard

Senior Marketing Manager at CoFi

Kent Packard is the current Digital Marketing Manager at CoFi. Prior to this, they were the Director of Organic Strategy at Packard Digital Marketing from February 2019 to June 2022. During their time there, they increased website visitors by 175 new visitors per month on average in 2019. Their clients saw an average of 31 new clients/patients each month in 2019, and they had a 100% client success rate. Kent coordinated with business owners to determine optimal marketing strategy, negotiated pricing to fit both small and large budgets, and oversaw website design and budget allocation.

From December 2017 to February 2020, Kent was the Regional Director at nCino, Inc. There, they managed and maintained contacts, accounts, opportunities, and campaigns in Salesforce. Kent also created and managed marketing campaigns in their region, prospected daily, called and emailed prospects for demos (tracking all communication using tasks in Salesforce), participated in and applied sales and product training, and worked creatively and collaboratively with sales and marketing team.

Before that, Kent was the Account Manager Team Lead at Boostability from January 2017 to December 2017. And before that, they were BYU-Idaho Equipment Room from September 2013 to April 2016.

Kent Packard obtained a Bachelor of Science in Exercise Physiology from Brigham Young University - Idaho.

Timeline

  • Senior Marketing Manager

    Current role

  • Digital Marketing Manager