Reeti Guhaneogi is a professional with a strong background in economics and business strategy, currently holding a position in Strategic Innovation at COFRA Holding AG since September 2024. Guhaneogi has been actively involved in various leadership roles, serving as Chairperson and Treasurer of the Women in Business committee at EFR from September 2022 to August 2024, as well as a columnist for the Content Committee during the same period. Prior experience includes a Strategic Development Internship at Skytree in June 2024, focusing on direct air capture technology, and membership in the Rotterdam Consulting Club from October 2023 to August 2024. Guhaneogi also led events as Head of Events for the Young Economist Students' Meet at Jadavpur University and contributed as a columnist for two business and economics blogs. Academic qualifications include a Master’s in Economics and Business from Erasmus School of Economics, along with a pre-master's and a Bachelor’s degree in Economics from Jadavpur University.