Mukul Yadav

Head of Product at Cognitiv

Mukul Yadav has a wealth of work experience. Mukul began their career in 2014 as a Business Technology Consultant at RUSTX. In 2015, they took on the role of Data Analyst at the Office of Assessment and Institutional Research at NYU. In 2017, they joined MiQ as a Solutions Engineer, and then moved up to Associate Solutions Engineer, Trader, and Associate Trader. In 2021, they joined Cognitiv as Head of Adtech Product and Senior Solutions Engineer. During their time at MiQ, they aligned with 12 T1 clients to drive $19M incremental revenue through analytics partnerships, scaled use cases for top 5 solutions, and spearheaded strategy, architecture and deployment planning for 5 custom client-specific solutions. Mukul also tested trading automation tool, onboarded key Group M accounts, restructured approaches for handling $27M portfolio, developed expertise in campaign configuration, forecasting and optimization, improved digital revenue projection models, analyzed log level data learnings, and generated incremental sales potentials ($200K).

Mukul Yadav obtained a Master's Degree in Management of Technology from New York University between 2015 and 2017.

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