Vivek Pratap Singh

Vivek Pratap Singh has a diverse work experience spanning various roles and industries. In 2015, they had training in embedded systems at the Indian Institute of Technology, Kanpur. From 2017 to 2019, Vivek worked as a Network Engineer at Ericsson India, where they focused on optimizing node performance and configuring new network deployments for the AT&T client in different regions of the United States. In 2019, they joined BYJU'S (Think & Learn Pvt. Ltd.) as a Business Development Associate, where their responsibilities included connecting with free app users, converting freemium users to premium, and managing post-delivery services. Vivek also worked as a Freelance Digital Marketing Consultant, helping brands like MarchTees, FlowerAura, and Bajaj Urbanite grow organically by conducting market analysis and keyword research. Currently, they are serving as the Digital Marketing Lead at CognitiveCare, where they are responsible for building a strong digital presence for the firm, making calculative decisions for marketing and PR activities, and building a new SEO-friendly website.

Vivek Pratap Singh completed their Bachelor's degree in Electronics and Communication Engineering from PSIT Kanpur (Pranveer Singh Institute of Technology) from 2013 to 2017. Following this, they pursued a Post Graduation Diploma in Digital Marketing from MICA | The School of Ideas from 2019 to 2020. Prior to their higher education, Vivek completed their high school education at St. John's School, where they studied science and basic commerce from 2001 to 2011.

In terms of additional certifications, Vivek obtained the "Fundamentals of Digital Marketing" certification from Google in May 2018. Vivek also completed the "StartUp India Learning Program" offered by Invest India in April 2017. In the field of digital marketing, Vivek obtained the "Google Ads Search Certification" and "Google Ads Display Certification" from Google AdSense in June 2020 and May 2020, respectively. Vivek further enhanced their skills by completing the "Growing Business with Facebook" certification offered by Facebook in February 2020. Vivek also participated in the "IICDC startup and innovation challenge - 2017" organized by Texas Instruments and the Government of India and received training in AVR microcontroller from Sofcon Systems India Private Limited.

Overall, Vivek Pratap Singh has a strong educational background in engineering and has expanded their knowledge in the field of digital marketing through formal education and various certifications.