Mihaela Patrolea is a seasoned professional in web analytics and online marketing, currently serving as a Senior Web Analytics Specialist at Cognizant Netcentric since June 2022. In this role, Mihaela is responsible for Adobe Analytics tracking implementation for Digital Banking, focusing on configuration, data element management, tracking specification reviews, and testing implementations. Prior experience includes a tenure as a Web Analytics Specialist at Netcentric, where Mihaela provided insights through data analysis and developed custom marketing dashboards, as well as significant experience at Zitec, where strategic online marketing initiatives were planned and executed. Mihaela holds a Bachelor of Engineering degree from the University POLITEHNICA of Bucharest.
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