Nisar Nadaf

Nisar Nadaf is a seasoned performance marketing professional with extensive experience in driving growth and acquisition through data-driven strategies. Currently serving as Senior Manager - Performance Marketing at CoinSwitch since December 2023, Nisar focuses on maximizing ROI in the dynamic digital landscape and has a strong passion for cryptocurrency. Previous roles include Lead - Performance Marketing at GoodWorker, Senior Manager - Performance Marketing at Una Brands, and a long tenure at redBus as a Senior Manager in Digital Marketing, where responsibilities evolved from Senior Executive in Search Engine Marketing to Senior Manager. Nisar's career commenced at Regalix as a Senior SEM Analyst, specializing in online marketing strategies to enhance business ROI through paid marketing channels. Nisar holds an MBA in Marketing from Savitribai Phule Pune University and a Bachelor's degree in Electronics and Tele-Communications Engineering from Shivaji University.