Bradley Rich

Bradley Rich is a seasoned professional with extensive experience in strategy and sales management within the beverage industry. Currently serving as Senior Strategy Manager - Retail at Coca-Cola Canada Bottling Limited since October 2022, Bradley leads the bottler portfolio strategy, collaborating with stakeholders to optimize offerings and drive market share growth. Prior roles include Head of Sales & Distribution - Liquor at Red Bull, where responsibilities included launching a significant distribution partnership in South Africa, and National Main Market Manager at Campari Group, focusing on distribution and volume growth. Previous experience also encompasses roles at Coca-Cola Beverages South Africa, where Bradley played a key role in sales force guidance and business analysis. Bradley holds an MBA from the Graduate School of Business at the University of Cape Town and a BCom in Marketing Management and Economics from Nelson Mandela University.