Jeffrey Liu

Jeffrey Liu currently serves as the Manager of Commercial Execution at Coca-Cola Canada Bottling Limited, where responsibilities include developing national channel strategies for Small Store and Food Service on Premise. Previous roles at Coca-Cola include Specialist in Customer Sales Initiatives and Sales Development Manager, emphasizing project management, sales growth, and customer relations. Prior experience at Sport Chek spans various leadership positions, including Store General Manager, where oversight included budget management, sales strategy implementation, and staff training. Jeffrey Liu holds a Bachelor of Arts from The University of British Columbia and multiple certificates in business and project management from Harvard Business School Online, University of Virginia Darden School of Business, and Coursera.