Coca-Cola Consolidated
Richie Sniffen is an accomplished professional with extensive experience in equipment services and business analysis within the beverage industry. Currently serving as Equipment Services Director NC at Coca-Cola Bottling Co. Consolidated since January 2015, Richie previously held the role of Territory Manager for Equipment Services. Prior to this, Richie was the Owner/Operator of Rich Crafted Homes, focusing on custom construction and remodeling projects. Richie's background includes significant positions at MillerCoors, where responsibilities spanned from Business Analyst to Regional Pricing Analyst, contributing to pricing strategies and revenue opportunities across multiple markets. Additional experience includes roles in chain sales and brand management with SAB Miller and Miller Brewing Co., respectively. Richie holds a Bachelor of Arts in Communication Studies from the University of North Carolina Wilmington.
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