Mary Carmen Ocotoxtle Olmos

Mary Carmen Ocotoxtle Olmos is a Digital Marketing Specialist at Fundación Colegio Americano de Puebla since February 2013, where responsibilities include planning and executing strategies in Social Media Optimization, Search Engine Marketing, Search Engine Optimization, email marketing, and content marketing. Collaboration with the IT and Admissions teams to implement a customer relationship management tool has been integral to ensuring successful enrollment processes. Previously, Mary Carmen worked as a Community Manager, managing the institution's social media and creating valuable content. Prior experience includes a marketing role at T-Systems México, overseeing brand presence and budget control, and a customer service position at Cervecería Cuauhtémoc-Moctezuma, where analysis of customer satisfaction led to service improvements. Mary Carmen holds a Master's degree in Communication and Digital Media from Universidad de las Américas Puebla and a Bachelor's degree in Marketing from Tecnológico de Monterrey, along with a study abroad semester in Business Administration and Management from TBS Education.