Martin Bassot

Martin Bassot is an accomplished marketing professional with extensive experience in planning and strategy within the advertising industry. Currently serving as Group Planning Director and Deputy Head of Planning at Colenso BBDO since January 2023, Martin previously held the position of Comms Planning Director at Wieden + Kennedy, where leadership was provided on major clients including Nike, Sainsbury's, Bud Light, and Gumtree. Earlier roles at R/GA involved leading Connections Planning and brand strategy for notable clients such as Samsung and Nike. Martin began a career in planning at Goodstuff Communications, progressing from Graduate Intern to Senior Connections Planner. Martin holds a Bachelor of Science in Economics from the University of Nottingham.