Joana Baquero

Joana Baquero is a seasoned marketing professional with over 23 years of experience in the consumer goods industry, currently serving as Senior Marketing Director for the Personal Care division of Colgate-Palmolive in North America. Baquero has held various leadership roles, including Marketing Director positions for both Dish and Home Care categories, overseeing significant revenue-generating brands such as Suavitel, Fabuloso, Ajax, and Axion in Latin America. With a strong background in product innovation and strategic marketing, Baquero has developed integrated marketing campaigns and brand strategies that have accelerated market share and enhanced consumer engagement. Prior experience includes managing P&L for dog food brands at Nestlé de Colombia, driving successful product launches, and executing comprehensive marketing plans. Joana Baquero holds an MBA from Cornell University and completed executive leadership programs at Stanford University.