Peg Keough

When Peg’s twins hit high school, she did a deep dive into all things college. She quickly saw how complicated and stressful the college funding process had become. She had an AHA! moment and realized she could combine her decade of experience in financial planning and wealth management with her in-depth knowledge of college financial planning to really impact families. This led her to found Way to the Quad in 2014, where she helped thousands of parents navigate the college financial planning journey so they could proactively secure discounts on the cost of college. Peg brought this passion to CAP where she is an integral part of the education planning process for both parents and advisors. Peg is a member of HECA, PNACAC, and NCAG.