Cassandra Lang Ms, Pcm, Cdmp

Regional Marketing Communications Manager, Nalan at Colorcon

Cassandra Lang, MS, PCM, CDMP has a diverse work experience in marketing communications. Cassandra is currently working as a Marketing Communications Manager at Colorcon®, where they are responsible for managing internal and external marketing communication projects in North America and Northern Latin America. Cassandra provides input to market communication plans and promotional objectives for the business and leads the implementation of digital marketing initiatives. Prior to Colorcon®, Cassandra worked as a Corporate Marketing Manager at Delta Information Systems for four years. Cassandra also worked as a Marketing Communications Coordinator at Simco-Ion, where they handled press release and ad development, organized resources for tradeshows/events, and managed documents and files. Additionally, they worked as a Marketing Associate at StayWell (formerly Krames StayWell), collaborating with leading associations to distribute patient education content across various platforms. Cassandra's earlier experience includes working as a Marketing Communications Associate at Airline Hydraulics Corporation, where they wrote press releases, created sales support materials using Adobe software, and organized contacts in the target market.

Cassandra Lang holds a Master of Science (M.S.) degree in Marketing with a specialization in Digital Marketing and Advertising, which they obtained from Liberty University from 2015 to 2017. Prior to that, they earned a Bachelor of Science (B.S.) degree in Business Administration and Management from La Salle University, from 2011 to 2013.

In addition to their educational background, Cassandra Lang has obtained several certifications in various areas. Cassandra is a Certified Digital Marketing Professional from the Digital Marketing Institute, which they obtained in May 2021. Cassandra also holds the Professional Certified Marketer (PCM) designation from the American Marketing Association, also obtained in May 2021. Cassandra obtained additional certifications, including HubSpot Marketing Software from HubSpot Academy in February 2023, CPR & AED from the Health & Safety Institute (HSI) in February 2021, Leadership and Management from eLearning College in October 2020, Cybersecurity Awareness from the Defense Counterintelligence and Security Agency (DCSA) in November 2019, and Public Relations from Saylor Academy in September 2019.

Furthermore, they have completed various training courses such as Content Marketing, Email Marketing, and The Fundamentals of Digital Marketing from HubSpot Academy in July 2019. Cassandra has also completed a course on Marketing 101, A Guide to Winning Customers from the U.S. Small Business Administration in October 2019. Additionally, Cassandra has achieved the certifications of Certified Digital Marketing Professional and Professional Certified Marketer (PCM), though the exact dates of obtaining those certifications are not provided.

Based on the available information, Cassandra Lang has a strong educational background in marketing and has further enhanced their skills and knowledge through various certifications and training programs.

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Timeline

  • Regional Marketing Communications Manager, Nalan

    May, 2021 - present