Mauricio Medina Skinner

Mauricio Medina Skinner is a seasoned marketing professional with extensive experience in fidelization and relational marketing. Currently serving as Jefe Fidelización & Marketing Relacional at Colsubsidio since January 2019, Mauricio leads the development and implementation of the "Plan Siempre Contigo" loyalty program, focused on hyper-personalizing customer interactions to enhance brand preference and market share. Prior roles include Director Estratégico y de Mercadeo at Acción Directa, overseeing BTL and digital strategy, and Director de Ventas y Marketing at Centro Chía Centro Comercial, where strategic marketing initiatives were developed in alignment with commercial goals. Mauricio's career also includes roles at GLP Grupo Latino de Publicidad, Casa Editorial El Tiempo, and Citytv Bogotá, highlighting a strong foundation in product specialization, commercial strategy, and creative development. Educational credentials include a Master's in E-Commerce and Digital Marketing from EUDE Business School and a specialization in Marketing Management from Politecnico Grancolombiano.