Samantha Chard

Samantha Chard is a seasoned professional with extensive experience in digital marketing and learning development, currently serving as Senior Learning & Development Partner Europe and Site Content Manager Europe at Columbia Sportswear Company since July 2016. In this role, Samantha oversees content management for Columbia and Sorel across 20 e-commerce websites in five languages, manages a team of web designers and coordinators, and enhances the online consumer experience through analytics and optimization. Previously, at RAYMOND WEIL S.A., Samantha was a Digital Executive responsible for online copywriting and website management in seven languages, as well as implementing cross-platform communication strategies. Earlier roles include Webmarketer at Miliboo and Export Assistant at Adixen Alcatel Vacuum Technology, with a strong educational background including a Master’s degree from IPAC and Université Stendhal Grenoble 3.