Liliane Reynaud

Liliane Reynaud is a seasoned marketing professional with extensive experience in senior roles across various companies, primarily at Columbus McKinnon France Sar.l. since January 2020 as Senior Marketing Manager EMEA. Throughout their career, Reynaud has successfully redefined marketing strategies, implemented digital marketing initiatives, managed budget allocations, and enhanced brand presence. Key achievements include developing product launch procedures and tools, establishing comprehensive websites, utilizing SEO and analytics, and driving social media content management. Reynaud's prior experience includes consulting roles in B2B marketing, coordinating marketing processes, and freelance translation work, alongside a robust foundation in project management from their tenure at Sage. Reynaud holds a certificate in applied behavioral analysis for educational professionals from Center Genève for Autism.