Jorge leads their international markets to make them an engine of value-creation for the Company. Working with his teams in Mexico, Brazil, the United Kingdom, Spain, Italy and Australia/New Zealand, along with their distributors in export markets on each continent, Jorge sees a competitive advantage in the agile way that Combe is able to drive plans and quickly see results in the marketplace. Jorge honed his marketing and management expertise over 25 years at P&G. He helped to build the P&G Fabric Care, Hair Care and Health Care categories in Latin America, expanding into new countries and winning against key global competitors. He’s had an extensive international career over 15 years, living in Peru, Venezuela, Panama and China. In China, he led P&G Hair Care, a $2 billion business with leadership shares of 60%. Today, Jorge is based in their Mexico City and White Plains offices, but you’re likely to find him working in an international business class lounge.
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